Strategic Partnership Proposal · 戰略合作方案

More Than a
Retail Tenant.

A Macau–Singapore Corridor Hub at Dhoby Ghaut.
多美歌站 · 澳門—新加坡戰略樞紐計劃
~58K
Daily Commuters · 每日乘客
多美歌站三線匯聚
20+ yrs
MCCY Operations · 集團年資
澳門種遠科研 2014年創立
10
ISO Certifications · 國際認證
GMP · ISO · HACCP · ESG
3-in-1
Space Functions · 複合功能
展示 · 辦公 · 直播
Strategic Tie up with Stellar Site Dossier 現場資料 ↗
Scroll
Winning with Stellar · SMRT的戰略得益

A Tenant That Works
For the Network — Not Just the Unit.

這不是一個只付租金的租戶 — 而是為整個SMRT網絡帶來增量價值的戰略夥伴
How This Partnership Started · 合作起點

It started with
a vending machine.
始於一台自動販賣機。

MCCY's initial approach to SMRT / STELLAR was centred on one idea: deploying certified TCM health vending machines at Singapore's highest-footfall MRT stations — putting greater health products directly in front of 3 million daily commuters.

That conversation revealed something much larger. The vending machine is not the destination — it is the first domino. To operate at scale, to fulfil online orders, to host enterprise clients and government delegations, to run live commerce and monthly activations, MCCY needs a permanent base inside the SMRT network. Dhoby Ghaut is that base.

自動販賣機計劃是起點 · 多美歌是運作整個計劃的總部 · 兩者缺一不可

The Domino Effect · 連鎖效應
🥤
Vending Machines at Priority Stations
GMP-certified TCM health products at 12 priority SMRT stations — unmanned, 24/7 revenue for SMRT
12個優先站點自動販賣機 · 全天候零人工收入
🚇
Dhoby Ghaut Hub — The Springboard
Permanent operational base. Makes every other initiative scalable, manageable and credible
永久運營基地 · 所有計劃的跳板與指揮中心
🎬
Live Commerce → Self-Collection
TikTok buyers pick up orders at Dhoby Ghaut — driving non-commuter footfall directly into the station
線上訂單自提 · 帶動非通勤客流入站
🏛️
Government & Enterprise Visits
Macau ECD Bureau delegations and enterprise partners anticipated to formally enter the SMRT network
澳門政府代表團及企業客戶正式進駐SMRT生態
🌏
Malaysia Corridor (RTS — 2026)
When the Johor–Singapore RTS opens, Dhoby Ghaut becomes the anchor for a three-city Macau–Singapore–KL health corridor
RTS通車後延伸馬來西亞 · 三城大健康走廊
Six Concrete Gains for SMRT · SMRT六大具體得益
🥤

Vending Machine Revenue

自動販賣機 · 零人工增量租金收入

MCCY's priority station vending programme places certified TCM products at unmanned locations across the SMRT network. SMRT earns rental income from high-footfall corridors and concourses that previously generated none — with zero operational burden.

📦

New Non-Commuter Footfall

帶動非通勤客流入站

Order self-collection from the Dhoby Ghaut unit brings TikTok and e-commerce buyers into the station who have no other reason to be there. This is net-new footfall for Dhoby Ghaut — benefiting all co-tenants and SMRT's station retail ecosystem.

🏛️

Institutional & Government Traffic

政府代表團及機構客戶進站

Macau's Economic and Cultural Development Bureau and enterprise delegations are expected to formally visit Dhoby Ghaut as part of their Singapore programme. These are high-value institutional guests — not typical station visitors — arriving inside SMRT's network.

🗓️

Monthly Station Activations

每月主題活動 · 持續提升站點活力

Recurring themed health showcases, product launches and brand events — proposed monthly cadence. These create destination reasons to visit Dhoby Ghaut beyond transit, increasing dwell time and ancillary spend across all station tenants, not just MCCY.

🌿

Premium Wellness Identity

健康主題站點品牌提升

A GMP-certified, government-endorsed TCM health brand elevates Dhoby Ghaut's tenant mix profile above standard retail. MCCY is not a commodity — it is a credentialed wellness anchor that differentiates this station from every other in the network.

📈

Resilient, Long-Term Anchor Tenant

穩健長期租戶 · 不依賴站點人流維生

Unlike F&B or impulse-purchase tenants, MCCY's viability is not tied to daily station volumes. Wholesale revenue, enterprise fees and live commerce underpin the business independently — making MCCY a low-risk, long-term income source for SMRT Retail.

"The vending machine conversation opened the door. The Dhoby Ghaut unit is what walks through it — and everything that follows, vending machines at 12 stations, government delegations, live commerce, the Malaysia corridor, becomes possible because this base exists." MCCY Singapore · Strategic Positioning Brief to SMRT Retail
The Group · 集團介紹

MCCY — A Greater Health
Powerhouse from Macau

澳門種遠科研大健康製造廠 — 澳門首席大健康集團

MCCY (澳門種遠科研) is Macau's most internationally certified Greater Health manufacturer — GMP-certified, EU-standard production, backed by government partnerships at the highest level, with a decade of track record in TCM health innovation.

MCCY Logo
🏛️

Government-Backed Credibility · 政府背書

MCCY has received formal recognition from the Hengqin Administrative Authority, the Macau Labour Bureau, and the Macau Productivity & Technology Transfer Centre. In 2024, MCCY was personally spotlighted during the Central Secretary-General's visit to the Hengqin Deep Cooperation Zone.

GMP Certified ISO 22000 ISO 9001 HACCP ESG Certified ISO 14644-1 Halal 清真 MPQC 澳門優質

For 9 consecutive years, MCCY has held the most ISO certifications of any Greater Health manufacturer in Macau. For 6 consecutive years, it has held the most "M-Mark" Macau Quality Product certificates in its category — independently verified by third-party international bodies including Eurofins, SGS, Intertek and STC.

連續9年澳門大健康行業最多ISO認證，連續6年「M」嘜認證最多。

Manufacturing Excellence · 生產實力
6大產線 · ISO Class 08潔淨車間
6 production lines across hard capsule, soft capsule, tablet, pill, granule and liquid/paste formats. ISO Class 8 (100,000-grade) clean room. Full chain quality control from raw material to logistics — every indicator exceeds industry standards.
Brand Portfolio · 旗下品牌
種善陸康 (SIXSENSES) · 解醒 · 正胃散 · 精油系列
Consumer-facing brand SIXSENSES (種善陸康) is sold in Macau's major hotel casinos, pharmacies including Watsons and Mannings, and across Tmall, JD.com and Pinduoduo. Products carry Halal, MPQC "M-Mark" and "正" Quality Seal certifications.
Industry Leadership · 行業領導
澳門中醫藥大健康產供銷商會 · 種遠慈善會
MCCY founded and chairs the Macao TCM Greater Health Supply Chain Association. Partners include Sinopharm, Taiji Group, Dongyangguan, and international universities including MUST and Queen Sirikit University. Research published in Macao Daily News as domestic breakthrough.
Group Diversity · 集團多元業務
01

Greater Health Manufacturing

大健康製造

GMP-certified, EU-standard TCM health product manufacturer. The operational core of the MCCY group.

02

Travel & Tourism

澳門祝安旅遊

Licensed Macau travel agency arm. Health tourism packages creating direct cross-border visitor flows — a natural feeder audience for Singapore activations.

03

Digital Commerce

線上零售與直播

Active across Tmall International, JD Global, Pinduoduo, Xiaohongshu, Douyin and Facebook/Instagram. Built a ¥36M annual e-commerce revenue stream in 12 months during COVID.

Brand in Action · 品牌影片

MCCY品牌影片 · 展示集團業務及大健康產品線

Strategic Vision · 戰略意圖

Not a Tenant.
A Strategic Anchor.

不只是租戶，而是戰略支點

The Dhoby Ghaut unit is not (only) a pure retail play. It is designed as the Singapore operational headquarters for MCCY's Macau–Singapore corridor — funnelling enterprise clients, government delegations, brand partners and live-commerce into a single premium location inside the SMRT network.

The Value Flywheel · 協同價值循環

各方資源匯聚多美歌站 · 形成自驅增長循環

🏛️

Macau ECD Bureau

澳門政府及橫琴合作區為合作背書，帶動官方流量

🚇

SMRT Dhoby Ghaut

多美歌站 · 三線交匯 · 核心樞紐

🌏

Enterprise Partners

國內出海品牌 · 代工廠 · 分銷渠道合作方

🎬

Live Commerce

TikTok直播基地 · 在站內創造實時轉化

🗓️

Monthly Events

每月主題展示 · 新品發布 · 業務對接活動

🤝

Wholesale Partners

批發業務對接 · 主要收入非零售依賴

"The space serves as a liaison office, a showroom and a live-commerce studio — bringing Macau enterprise traffic directly into the SMRT ecosystem. It is the kind of strategic anchor that transforms footfall into commercial value for all parties." Adrian Su · MCCY Singapore Operations
01

Macau → Singapore Gateway

澳門至新加坡業務橋樑

Macau government delegations, enterprise partners and health tourism visitors gain a formal Singapore address — driving inbound quality traffic to the SMRT network.

02

Sustainable Partnership Model

可持續長期合作模式

Backed by Macau's Economic & Cultural Development Bureau. Long-term collaboration framing — not a single-term lease. Built for multi-year co-growth.

03

Multi-Revenue Architecture

多元收入結構

Revenue comes from wholesale margins, enterprise service fees and live commerce — not dependent on walk-in retail. Operations are commercially viable without relying on SMRT's commuter base alone.

04

Greater Health × Wellness Fit

健康業態完美契合

Dhoby Ghaut's existing wellness cluster aligns perfectly with MCCY's TCM health positioning — reinforcing SMRT's zone identity rather than disrupting it.

05

Digital Commerce Activation

數字電商賦能

The unit doubles as a dedicated TikTok live-commerce studio and order self-collection hub — solving last-mile logistics for online buyers who prefer in-mall pickup.

Space Concept · 空間規劃

57.60 sqm, Four Functions,
Zero Wasted Potential.

57.60平方米 · 四大功能區 · 最大化空間價值

The unit is not configured as a traditional retail shop. It is a multi-purpose hub — every square metre earning its keep through brand, commerce, enterprise service and digital content.

Showroom 展示廳 30%
Liaison Office 辦公/接待 35%
Live Studio 直播 25%
Retail 零售 10%
Showroom / Product Display · 展示廳
Liaison Office / Enterprise Reception · 商務接待辦公區
Live Commerce Studio · 直播基地
Walk-in Retail / Self-Collection · 少量零售/自提
🏪 Showroom + Product Launch Venue
品牌展示廳 + 新品發布空間
Display of MCCY's full product range and partner brands entering Singapore. Monthly themed product showcases (proposed: final weekend of each month). Enterprise clients, media and healthcare professionals welcomed — not a retail conversion space. Physical product demonstration drives wholesale inquiries and distributor on-boarding.
🏢 Singapore Liaison Office
新加坡辦事處 · 澳門業務對接中心
Formal Singapore address for MCCY's cross-border operations. Macau Economic and Cultural Development Bureau representatives and enterprise delegations are anticipated to be received here. Staffed full-time — not by a sales manager but by a business development coordinator overseeing wholesale, distribution and partner channels.
🎬 TikTok Live Commerce Studio
TikTok直播基地 · 線上轉化中心
Dedicated live-streaming zone with professional setup. MCCY has prior operational experience building e-commerce teams to ¥36M annual revenue. The studio hosts both in-house streamers and partner MCN/KOL collaborations. SMRT's commuter environment becomes a natural authenticity backdrop — relatable to everyday Singaporean viewers.
📦 Smart Self-Collection Hub
線上訂單自提點 · 解決最後一公里
Singaporean consumers who purchase online via TikTok Shop, Lazada or brand webstore can collect orders at the Dhoby Ghaut unit. This eliminates last-mile delivery friction — Singapore shoppers prefer mall pickup. The vending machine placement nearby adds automated 24/7 accessibility outside unit hours.
💡

Why This Beats a Standard Office or Pure Retail Unit · 為何優於純寫字樓或純零售

A standard 150–200 sqm Singapore office costs significantly more with no brand presence. A pure retail unit limits operations to walk-in sales. The Dhoby Ghaut unit — at a negotiated rate — delivers office functionality, brand exposure, events capability and digital production in one location. MCCY's existing wholesale revenue base means Singapore-side operations are commercially supported from day one, without pressure for immediate retail conversion.

The Unit · 現場資料

Dhoby Ghaut MRT Station
B1–14 · NSL Line

南北線B層14號單位 · 三線交匯 · 即時可入駐

Selected after a structured field evaluation across three MRT stations — Woodlands, Esplanade and Dhoby Ghaut. This unit was assessed and shortlisted based on space specification, footfall profile, operational suitability and strategic fit.

Unit Specifications · 單位規格
Area · 面積57.60 sqm
Power · 電力3-Phase 32A
Floor Trap · 地漏Available ✓
Water Point · 水點Available ✓
Availability · 可入駐Immediate
Line · 鐵路線NSL (North-South)
Station Traffic · 站客流~58K / day
Nearby · 周邊Plaza Singapura
Why Dhoby Ghaut Over Other Stations · 為何選多美歌

Triple Line Interchange

NSL, CCL and TEL — maximum dwell time, maximum exposure

Composite Space

Not a standard basement retail lock — permits events and non-retail usage

Wellness Cluster

Existing health-adjacent tenants reinforce MCCY's positioning

3-Phase Power

Supports live studio lighting and production equipment

On-Site Assessment Photos · 現場實地照片
Dhoby Ghaut unit exterior
Unit approach · 單位外觀
Dhoby Ghaut unit interior 1
Interior space · 內部空間
Dhoby Ghaut corridor
Station corridor · 站廳通道
Dhoby Ghaut floor plan
Floor plan · 平面佈局

Full site dossier including video walkthrough → house12.uk/mccy/pitch/dhoby-ghaut

Rental Proposal · 租金方案

Formal Proposal
Incoming Next Week.

正式租金方案將於下週提交

A detailed rental and partnership terms proposal will be submitted to SMRT Retail formally next week. Today's presentation focuses on establishing the strategic vision and group credentials that underpin that proposal.

📋
Formal Proposal — Next Week
正式租金及合作條款方案 · 下週提交

The commercial terms will be presented in a dedicated follow-up document, structured around the strategic value framework introduced in this presentation.

What MCCY Brings to SMRT · 對SMRT的附加價值
  • → Anticipated official Macau government delegation visits to the station
  • → Monthly event activations driving station dwell time
  • → TikTok live commerce creating online-to-offline traffic
  • → Enterprise B2B footfall — not dependent on daily commuter impulse purchases
  • → Long-term partnership framework for potential data sharing and co-marketing
Partnership Terms Framework · 合作框架
  • ◆ Multi-year lease commitment with renewal preference
  • ◆ Co-branding opportunities on activations and events
  • ◆ Quarterly business review with SMRT Retail team
  • ◆ Vending machine pilot integration at priority stations
Activation Roadmap · 落地路線圖

From Lease Sign
to Operating Hub.

從簽約到全面運營的落地節奏

A phased activation plan ensuring early commercial results while building toward the full multi-modal vision — giving SMRT confidence in MCCY's operational readiness and long-term commitment.

Month 1–2 · 第一至二個月
Fit-Out & Brand Installation
裝修入駐 · 品牌形象落地
Unit fit-out aligned with MCCY brand identity. Showroom and product display configured. Initial product inventory shipped from Macau. Liaison office operational. Singapore corporate entity (already registered) operational on site.
Month 2–3 · 第二至三個月
Soft Launch + Partner Activation
試運營 · 合作方啟動
First enterprise partner visits. Wholesale distributor briefings. Initial TikTok live sessions — partnering with established external KOL agencies to demonstrate revenue potential without upfront team cost. Self-collection hub live for online orders.
Month 3–6 · 第三至六個月
Monthly Themed Events Begin
每月主題活動啟動
Monthly showcase events — final weekend format. Macau government delegation visit intended. Vending machine pilot at 1–2 additional SMRT stations explored. In-house live commerce team onboarding begins once external model proves SGD 20K+/month benchmark.
Month 6–12 · 第六至十二個月
Full Operating Hub
全面運營 · 澳門新加坡雙城聯動
Full team in place. Live commerce revenue contributing alongside wholesale. Malaysia RTS corridor opens — KL market expansion using Dhoby Ghaut as operational base. Data sharing and co-marketing review with SMRT Retail team.
Singapore Operations: Already Underway · 新加坡業務已啟動
公司已註冊 · 銀行戶口已開立 · 首批員工已到位
MCCY Singapore Pte Ltd is already incorporated, bank accounts opened, and founding team members are in place. This is not a proposal from a group that intends to set up — it is a proposal from a group that is already operating and needs a physical home base in Singapore.
Revenue Model: Not Retail-Dependent · 收入來源不依賴零售
批發利潤 · 企業服務費 · 線上電商為主要收入
80% of MCCY's Macau revenue comes from hotel and casino-adjacent store formats. In Singapore, the target revenue mix is: 30% direct enterprise/wholesale, 30% standard retail, 30% live commerce, 10% event and liaison services. The unit's operational costs are commercially covered from existing revenue streams — no pressure on SMRT's footfall to sustain the business.
Next Steps · 下一步
歡迎進一步洽商
  • 1. Formal Letter of Intent from MCCY to SMRT Retail
  • 2. Rental and partnership terms negotiation
  • 3. Fit-out plan submission and SMRT fit-out approval
  • 4. Lease commencement — immediate availability confirmed
Strategic Partnership Enquiry · 戰略合作洽商

Ready to Build the
Macau–Singapore Corridor Together.

MCCY brings government credentials, enterprise traffic and a proven operating model. Dhoby Ghaut offers the network, the footfall and the strategic position. Together, this is more than a lease — it is a bilateral corridor landmark.

View Site Dossier 查看現場資料 All Station Reviews 全部站點報告
澳門種遠科研大健康製造廠 × SMRT零售部 · 多美歌站戰略合作提案
MCCY Science & Greater Health Manufactory × SMRT Retail · Dhoby Ghaut Strategic Partnership